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Advertising is essential! Advertising is essential to drive traffic to your blog or site, regardless of whether you are selling a product or a service. Traffic is not all created equal. Although there are many services that can drive traffic to your website, it is not going to do any good because it isn’t targeted traffic. Consider all the different traffic clicking or surf for traffic programs available. What good will this traffic do if your website isn’t about your hobby? These services are used by who?

Marketers and webmasters who want to drive traffic to their site. They won’t spend more time on your site than what is necessary for the timers these services use. Then they go again. Although your site may be about traffic services, this is not the best time to use such a tool. However, you’ll still need to spend lots of time surfing and clicking around in order to see any real benefits from these programs.

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Marketers realized this and switched gears. To get traffic, they promoted the programs to many other marketers. This was their new focus. Problem is, everyone did the exact same thing so there wasn’t a lot of people surfing the internet anymore. This is the bottom-line. Targeted traffic is what you need. Here are some ways to generate targeted traffic and bring visitors to your site without needing to chase them down.

1. Content marketing

What’s your website all about? Is your website just a collection of links? Consider adding content to your website to offer value to potential visitors if this is the case. Articles or articles from directories can be found on the web that you can reprint.

2. Discuss your experiences with your subject matter

While a resume is a good idea, you don’t need to post one. Instead, write about the things that interest you. Let’s take a look at model airplanes once more. You could write or talk about the latest type of plane you have built, the experience you had flying it, and any challenges you encountered. Perhaps even upload some photos of your plane flying.

3. Forums and bulletin boards

Your website could include a bulletin board or forum that allows visitors to interact with one another. You can either host your forum remotely using a number of free services, or you can download software to install on your site’s server. You can search your favorite search engine to find these services.

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While you’re on the search engine, why don’t you search for bulletin boards or forums for your topic? These forums allow you to interact with other visitors and many allow you sign up or create a profile. You can also add some information about your site and a link (just make sure you read the rules). You don’t have to violate any of these.

4. Start a blog

Blogs are extremely popular, and search engines love them for their constant new content. A blog is a great place for you to share what you have been up to. If you spend some time buying parts for your plane today, you can write about how you came across them, what they cost, and why. This is the best part. You can point links back to your blog from search engines. When a search engine stops by to index your content, it will stop at your site and you will see very targeted traffic.

5. Write articles

It’s easy to write articles and it can bring you new, fresh traffic to your site. There are many ezines that cover any topic and many directories where you could share your article. Simply put, you will write an article and add a resource box linking back to your website. Then let other ezine publishers that you have granted permission to publish your article in their ezine. Many publishers also look at article directories for new content to add to their newsletters or websites.

There are many websites and ezine mailing lists on every topic you could think of. Post an article once per week or twice a week in the directories to get traffic. Soon you’ll be receiving new traffic from search engines, newsletters and websites. These 5 tips will get you targeted traffic. This means that visitors will come to you because of their interest in what you have written. There you have it. These 5 simple ways to drive traffic to your site, regardless of whether you are a small or large Work at Home business, can be very beneficial.

Six Powerful Tips to Create Testimonials that Sell Products Fast

There are many marketing methods for a product or service. One of the best is to provide testimonials to potential customers and clients. Never underestimate the power of testimonials. Today’s customers will only buy products or use services that they have been recommended by friends and family. The majority of the time, however, this is not an option for the business owner. He must do the next best thing and get testimonials from past clients.

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  • Testimonials are testimonials from clients or customers who have used the product/service. To stand out in today’s competitive market, every business needs testimonials.
  • Testimonials have many benefits. These are just a few of the many benefits that testimonials can bring.
  • Testimonials are a way to please the target market
  • Testimonials are a great way to reduce doubts in the target market. Today’s market is populated with scammers and con artists, making it a dangerous place. People who are interested in a product or service can have confidence by providing testimonials. A testimonial can help people feel more comfortable about a product or service.
  • Testimonials assure quality
  • Testimonials not only confirm the business’ existence but also lessen doubts. They provide assurance to clients and potential customers about the quality of the product/service. Their satisfaction with the product/service is evident by the fact that they took the time to write testimonials.
  • Testimonials are a great way to get the best from your customers
  • A testimonial is a powerful way to gain a competitive edge for your product/service. Credible testimonials are a way to make your product or service stand out among the many others.

There are many kinds of testimonials. Testimonials can be categorized according to their source. Here are some examples:

A) Testimonials of satisfied customers

This testimonial is the best. A testimonial from a satisfied customer is the best type of testimonial because it shows what the product/service is about.

b) Testimonials of experts

Experts are credible sources for testimonials. A testimonial written by a well-respected dermatologist for a beauty soap will certainly help to increase its sales.

c) Testimonials of celebrities

Celebrities have been a powerful source of testimonials in a world dominated by mass media. Even infomercials today are inundated with testimonials by celebrities. Although people may believe that celebrities are expensive, they may be willing to waive their talent fees if it is a genuine testimonial.

A testimonial is more than just a collection of words. The best testimonials can be boiled down to a few simple words. An example of an eye-catching testimonial is “I lost 20 pounds in just two weeks!” But, it is important to not rephrase or edit the client’s words. We will discuss how to get the right types of testimonials later. Also, testimonials that are credible should include the full attributes of those who provided them. If possible, include their names, addresses, and ages.

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A testimonial will be more effective if it has visual appeal. Photographs or videos of clients should be taken if they are willing to do so. How does a business owner start with testimonials?

These are the steps to archive testimonials.

  1. Only products/services of exceptional quality are worthy of testimonial
  2. Ask your customers for their help. Customers must communicate with you their desire to get testimonials. They will be willing to give testimonials if they are satisfied with the product/service
  3. Ask your customers to interview you. Ask your customers about their experiences with your product/service and why they choose your product.
  4. Ask them if you can make a written testimony. Although you can make the testimonial based on the interview responses, it is up to them to approve the testimonial. It is possible to make the words catchy and have them approve the testimonials.
  5. Ask them if they would be willing to record their testimonial with a tape recorder, or a video camera. Although a video testimonial is more effective, not everyone is camera-shy so this may be an option for some.
  6. Select the most positive testimonials. The best testimonials will maximize the benefit your product receives from them. Testimonials have a powerful effect and every business should have one. They offer security and assurance, and reveal the true essence of a product/service.

7 essential aspects of a great logo design

Logo design should convey your brand’s message in the best way possible. You don’t want the logo to take up too many space. This is the biggest challenge: to make a positive impact in a limited space. These are 7 things you should consider when creating a logo that is successful.

1. Research always helps in effective logo design

Don’t rush to create a logo. This will only lead to more problems. It is important to research the company and its goals, mission, and business goals. It is also important to understand the demographics of your target audience.

2. Two elements that make a great logo design: attractiveness and uniqueness

Your logo design should be able to grab the attention of customers. It should not shout for attention. It should challenge the customer’s intellect and make them think for a while after they see the logo. You will notice that each logo design has a distinctive aspect that reveals something about the company.

3. Simple, memorable logo design

You must ensure that your logo design does not look too complicated or overly fancy. This will confuse customers. You want your customer to remember your brand. This will only occur if your logo is simple to remember. You must also ensure that your logo conveys positive messages to customers.

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4. Logo design is all about flexibility

Many companies spend a lot of money on their logo design, only to find out later that the logo does not work on product wrappers. It’s a waste of money and time! Your logo must be adaptable enough to work on all mediums, including product packaging, company websites, and any promotional materials. This means that you should consider the size and use of appropriate colors. You need to make sure that the colors you choose match any background and help your brand stand out.

5. Never clutter your logo in logo design

A common mistake is to include too much information into a logo design. This can make your logo look messy and customers won’t remember you brand.

6. Make sure your logo design is legible by using fonts that are easy to read

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It is possible to choose a font that looks good on paper, but it will not be as clear when used in your logo. If customers are not able to remember you, it is no use using fancy fonts in your logo design. Fonts should be easy to read.

7. Use of color in logo design

Great logo designs will use complementary colors that contrast well against a white background.


Chris Sewell
Chris Sewell

Avigo Capital Solutions specializes in business lending solutions and offers capital allocation advisory to its clients. Do you want $10,000 to $6750,000 in business funding? See If You Pre-Qualify Here

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